Here's a comprehensive review of the Mary Kay® myCustomers®+ TEST app, based on the provided description:
1. What the App Does
The Mary Kay® myCustomers®+ TEST app functions as a comprehensive virtual assistant designed specifically for Mary Kay Independent Beauty Consultants. Its primary purpose is to streamline and enhance the management of their business operations, focusing on customer relationship management (CRM), inventory control, and sales order processing. It aims to digitize and simplify many of the tasks traditionally done using paper records or spreadsheets, allowing consultants to manage their business on the go. The app also integrates with the Mary Kay InTouch® platform, providing a centralized hub for all business-related activities.
2. Key Features
The app boasts several key features that aim to improve efficiency and customer service:
* Synchronization with Mary Kay InTouch®: This allows for seamless data transfer between the app and the main Mary Kay platform, ensuring data consistency and eliminating the need for manual data entry across multiple systems.
* Order Management: The app facilitates the rapid creation, management, and filtering of sales orders, which is claimed to be faster than traditional paper-based methods.
* Inventory Management: This is a significant feature, allowing consultants to track on-hand inventory, promised inventory, and set low-quantity alerts. The ability to scan Mary Kay shipping labels for instant inventory updates is a particularly valuable time-saving feature.
* Customer Management: The app allows for easy import of contacts, quick searching of customers, and direct communication via call, text, or email. It also supports personalized communication through group emails that appear as individual messages.
* Product Knowledge: Access to the complete Mary Kay product catalog and descriptions within the app enables consultants to provide accurate and up-to-date product information to their customers.
* Task Management ("My 6 Things"): A gamified to-do list feature aims to motivate consultants to complete their daily tasks with a fun, interactive interface and a celebratory reward upon completion.
* Notifications and Reminders: The app provides timely notifications for low inventory, customer orders from personal websites, anniversaries, birthdays, and custom in-app reminders to help consultants stay organized and responsive.
3. Use Cases
The Mary Kay® myCustomers®+ TEST app is particularly useful in the following scenarios:
* On-the-Go Sales: Consultants can create sales tickets and manage orders while at customer appointments, parties, or events.
* Inventory Tracking: Maintaining accurate inventory records, especially for consultants with a large product stock, becomes much easier.
* Customer Communication: Sending personalized messages, follow-up reminders, and promotional offers to customers is simplified.
* Business Management: Tracking sales, managing customer data, and prioritizing daily tasks can be done efficiently from a mobile device.
* New Consultant Onboarding: The app can help new consultants learn about products and manage their business from the start.
4. Target Audience
The app is specifically designed for Mary Kay Independent Beauty Consultants. It caters to consultants of all experience levels, from those just starting their business to seasoned professionals looking to streamline their operations. Consultants who actively manage their business on the go, prioritize customer relationships, and value efficient inventory management will find this app particularly beneficial.
5. Overall Assessment
The Mary Kay® myCustomers®+ TEST app appears to be a potentially valuable tool for Mary Kay Independent Beauty Consultants. Its focus on CRM, inventory management, and order processing addresses key business needs. The key features, such as inventory scanning, personalized communication, and integration with Mary Kay InTouch®, offer significant time-saving and efficiency improvements. The "My 6 Things" feature, while perhaps a bit gimmicky, could be a motivating factor for some users.
However, the app's current rating of 0/5 stars is concerning and warrants further investigation. This could indicate significant bugs, usability issues, or a lack of user satisfaction. Before recommending this app, it's crucial to determine the reasons behind the low rating and whether the issues have been addressed. User reviews and feedback would be essential to provide a more accurate assessment of the app's real-world performance and reliability. If the issues are resolved, the app has the potential to be a highly useful tool for Mary Kay consultants.
Review published on September 27, 2025