Habashkalat (meaning "My Chocolates" in Arabic, though the name is somewhat misleading given the app's function) is a mobile shopping application focused on beauty and skincare products. Its stated purpose is to provide a convenient platform for purchasing authentic beauty products from both international and local brands. The app aims to streamline the shopping experience, allowing users to browse, select, and order cosmetics, fragrances, creams, and hair and skincare tools directly from their mobile devices.
While the app description highlights its ambition, the 0/5 rating suggests significant shortcomings. Based solely on the description and lack of user reviews, a comprehensive assessment of its key features and strengths is impossible. However, we can infer potential functionalities based on its stated purpose. Likely features would include product browsing with filtering options (perhaps by brand, product type, or price), a search function, product details pages with descriptions and images, a shopping cart, secure checkout options (likely integrating payment gateways), order tracking, and potentially customer support features.
The app's usefulness lies in its potential to provide a convenient and centralized marketplace for beauty products. It could be particularly beneficial for users who prefer online shopping, lack access to physical stores carrying desired brands, or value the convenience of browsing and purchasing from their mobile phones. The app could also offer advantages such as exclusive deals, promotions, or loyalty programs, although this is not explicitly stated.
Given the app’s focus, the target audience is clearly individuals interested in beauty and skincare products. This includes women and men of various ages and demographics who actively use cosmetics, fragrances, and skincare routines. The app's success would depend on its ability to attract and retain users within this target market. The inclusion of both international and local brands suggests an attempt to cater to a broad range of preferences and budgets.
Overall, without user reviews or access to the app itself, a definitive assessment is difficult. The 0/5 rating strongly indicates significant problems, potentially ranging from poor user interface and experience, unreliable functionality (such as payment processing or order fulfillment), lack of customer support, or a limited product selection. The app's name, which doesn't clearly reflect its function, also raises concerns about its marketing and branding. Until substantial improvements are made and positive user reviews emerge, Habashkalat remains a high-risk option for consumers. Further investigation is needed to determine the specific causes behind the app’s poor rating and identify areas requiring immediate attention. The developer, IRAQ ALBARMAJA FOR SOFTWARE SERVICES, should prioritize addressing these issues to improve the user experience and restore confidence in the app.
Review published on September 4, 2025