Grifin: Stock Where You Shop™

Grifin: Stock Where You Shop™

by Grifin LLC

App Store Finance Free
4.4
Rating
3,373
Reviews
-
Downloads
15
Views

Description

It's simple: Shop, pay bills, and spend with the businesses you use everyday, and our app will automatically purchase $1 worth of stock in those companies for you. Fun, human investing.

How it works: Each time you make a purchase or payment at over 3,000+ public companies and subsidiaries, Grifin automatically withdraws $1 to invest into that company's stock for you. Each week, your dollars are added up and withdrawn from your bank to buy your stock. It's a fun, simpler way to invest. For example:

• Buy coffee 3x at Starbucks this week? You invest $3 into Starbucks stock.
• Pay both your Verizon and Comcast bills this week? $2 is withdrawn to buy $1 of Verizon and $1 of Comcast stock.
• Get groceries at Whole Foods 2x this week? You invest $2 in Amazon stock, since Whole Foods is a subsidiary of Amazon.
• Make a payment on your American Express credit card bill? You get $1 of AMEX stock just for paying your bill.

In this example, after just 1 week, you'll put $8 towards stocks and you now own stock in 5 of the companies you spent with!

Personalized and on your terms: Set a weekly limit to stay on a budget, pause week to week, block stocks you don't like or support, adjust your risk tolerance, invest more than just $1 per transaction, and many more customization features!

Once link your credit/debit cards and a bank, all you have to do is live your life as usual. :) As you spend/shop, Grifin automatically buys you $1 of stock in the businesses you spend at, each time you spend there.

With Grifin, you can finally feel confident enough to start investing for the first time! Grifin makes investing fun.

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GENERAL DISCLAIMER

Interest Financial, LLC ("Interest Financial") is an SEC registered investment adviser. By using this website, you accept our Terms of Use and our Privacy Policy. Interest Financial’s investment advisory services are available only to residents of the United States. To the extent that this communication includes references to securities, those references do not constitute a recommendation to buy, sell or hold such security. The information provided herein is for informational and general educational purposes only and is not investment or financial advice. Additionally, Interest Financial does not provide tax advice and investors are encouraged to consult with their personal tax advisors.

All investing involves risk, including the possible loss of money you invest, and past performance does not guarantee future performance. Any historical returns, expected returns or probability projections are hypothetical in nature and may not reflect actual future performance. A balanced portfolio requires different investment strategies which Interest Financial does not provide.

Brokerage services will be provided to Interest Financial clients through Alpaca Securities, LLC a SEC-registered broker-dealer and member FINRA/SIPC. Although trading occurs free of commission, relevant SEC & FINRA fees may apply. Please see “Commissions And Fees,” accessible at www.grifin.com, listing our Fee Schedule and Alpaca Securities LLC’s Fee Schedule.

Grifin, LLC (“Grifin”), an affiliate of Interest Financial, provides a tool through its app, with patent-pending, designed to aid Interest Financial’s clients in automatic purchases of securities.

Interest Financial, LLC, Interest Investments, Inc., Grifin, LLC and Bark Media LLC are separate but affiliated companies.

Contact: support@grifin.com

Please read Important Legal Disclosures, accessible at www.grifin.com.

grifin® is a registered trademark of Interest Investments, Inc. Trademarks and logos are the property of their respective owners and do not represent endorsements of any kind. Unless otherwise noted, Grifin, LLC and its affiliates are not partners, affiliates, or licensees of these companies.

© Copyright 2024 Interest Investments, Inc.; Interest Financial, LLC; Grifin LLC; and Bark Media, LLC. All rights reserved.

Interest Financial, LLC

V.04 06/05/2024

Expert Review & Analysis

## Grifin: Stock Where You Shop™ - A Comprehensive Review

Grifin is a mobile application designed to simplify and gamify the process of stock investing for beginners. Its core function is to automatically purchase $1 worth of stock in companies where users make purchases or pay bills. This passive investment approach aims to make investing more accessible and engaging by directly connecting everyday spending to portfolio growth.

1. What the App Does:

Grifin links to users' bank accounts and credit/debit cards to track their spending. Whenever a transaction is made at one of the 3,000+ supported companies (or their subsidiaries), the app automatically deducts $1 and invests it in that company's stock. Transactions are aggregated weekly, and the total investment is executed at the end of the week. This creates a portfolio built organically from everyday spending habits.

2. Key Features:

Grifin's strengths lie in its simplicity and user-friendly design. Key features include:

* Automated Investing: The automatic $1 investment per transaction eliminates the need for manual stock purchases, making investing incredibly convenient.
* Customization: Users can set weekly spending limits, pause the automatic investment, block specific stocks, and adjust their risk tolerance. The ability to invest more than $1 per transaction offers further control.
* Gamification: The app gamifies investing by directly linking everyday spending to stock ownership, making the process more engaging and less intimidating.
* Transparency: The app clearly outlines the companies it invests in, allowing users to track their portfolio's composition.
* Accessibility: Grifin targets first-time investors by removing the complexity often associated with stock markets.

3. Use Cases:

Grifin is most useful for:

* Beginner Investors: Individuals new to investing who want a simple, low-risk way to start building a portfolio.
* Passive Investors: Those who prefer a hands-off approach to investing and want to minimize the time and effort required.
* Budget-Conscious Individuals: The customizable weekly limits allow users to manage their investment spending within their budget.

4. Target Audience:

The ideal Grifin user is a young adult or millennial who is interested in investing but lacks the knowledge or confidence to navigate the complexities of traditional brokerage accounts. It's also suitable for those who want a fun, low-pressure way to diversify their portfolio without significant upfront commitment.

5. Overall Assessment:

Grifin offers a novel and potentially effective approach to introducing people to investing. Its automated, gamified system lowers the barrier to entry, making it accessible to a wider audience. However, potential users should be aware of the limitations: the $1 per transaction limit might result in slow portfolio growth, and the automatic nature of the investment means less direct control over investment decisions. The extensive disclaimers highlight the inherent risks of investing, which users must fully understand. While not a replacement for comprehensive financial planning, Grifin serves as a valuable tool for initiating investment habits and fostering financial literacy in a user-friendly way. The 4.4/5 rating suggests a generally positive user experience, although further research into user reviews would provide more granular insights. The app's success hinges on its ability to maintain its user-friendly interface and expand its supported merchants while mitigating potential risks.
Review published on June 22, 2025

Screenshots

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App Information
Updated
2020-05-04
Content Rating
4+
Contains Ads
No
Developer
Grifin LLC
Price
$0.00
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