When I check the app, it appears to be a dedicated shopping application for the Intimissimi and Intimissimi Uomo brands, both owned by Calzedonia SPA. The core purpose of the app is to provide users with a convenient and personalized platform to browse, purchase, and manage their orders from these two lingerie and clothing brands. It aims to offer a seamless shopping experience, combining the offerings of both Intimissimi (women's lingerie, knitwear, and nightwear) and Intimissimi Uomo (men's underwear and clothing) within a single application.
Key features highlighted in the description suggest several strengths. The app boasts personalized recommendations, aiming to cater to individual user preferences and style. App-only perks and an intuitive interface are mentioned, indicating the developers are focused on providing added value and ease of use. Fast delivery and secure payment options are also emphasized, addressing crucial aspects of online shopping that customers value. The integration of trend tips from fashion leaders further enhances the user experience, potentially offering inspiration and styling advice. The description also mentions enriched in-store interactions, hinting at features that bridge the gap between online and physical retail, possibly through exclusive in-store benefits or event access. Finally, the promise of personalized items, messages, and promos based on user data suggests a sophisticated approach to customer relationship management.
The app would be most useful for existing Intimissimi and Intimissimi Uomo customers who frequently purchase from these brands. It streamlines the shopping process, provides exclusive benefits, and offers personalized recommendations, making it a valuable tool for loyal customers. It would also be useful for new customers who are interested in exploring the brands' offerings in a convenient and engaging way. The app's features, such as trend tips and personalized recommendations, could be particularly appealing to fashion-conscious individuals looking for inspiration and guidance.
The target audience includes both men and women who appreciate Italian lingerie and clothing, value convenience, and appreciate personalized shopping experiences. It caters to individuals who are already familiar with the Intimissimi and Intimissimi Uomo brands, as well as those who are new to the brands but are interested in exploring their products. The app's focus on fast delivery, secure payments, and personalized recommendations suggests that it is targeting a demographic that values efficiency, security, and tailored experiences.
Overall, the Intimissimi & IUMAN app, based on its description, aims to be a comprehensive shopping platform that elevates the customer experience for both Intimissimi and Intimissimi Uomo. It promises a blend of convenience, personalization, and exclusive benefits, making it a potentially valuable tool for loyal customers and an appealing entry point for new ones. However, the 0/5 rating on the Google Play Store is a significant red flag. This suggests that users are experiencing major issues with the app, despite the promising description. Potential problems could range from technical glitches and poor performance to misleading information or a lack of functionality. Before recommending this app, it would be crucial to investigate the reasons behind the low rating and determine if the issues have been addressed.
Review published on November 3, 2025