When I check the FRESH by Reasor’s app, it appears to be designed as a comprehensive tool for Reasor's grocery store customers, aiming to streamline the shopping experience both online and in-store. The core function revolves around facilitating grocery shopping, offering features for curbside pickup, list management, recipe discovery, and information on in-store events.
One of the key features is the curbside pickup option, enabling users to order groceries online and conveniently pick them up without entering the store. This is a significant advantage for customers seeking a quick and contactless shopping experience. The app also incorporates shopping list functionality, allowing users to create and manage lists on the go, either from scratch or by adding ingredients from saved recipes. The recipe section itself is another strength, offering a way to search, save, and share recipes, simplifying meal planning and grocery shopping. Furthermore, the inclusion of a barcode scanner allows for quick item searches within the store, potentially saving time and effort. Finally, the app keeps users informed about in-store events like demos and tastings, fostering a sense of community and encouraging engagement with the store.
This app would be particularly useful for individuals and families who regularly shop at Reasor's and value convenience and efficiency. It's well-suited for busy professionals, parents with young children, or anyone looking to minimize time spent in the grocery store. The curbside pickup feature is especially appealing to those who prefer contactless shopping or have mobility limitations. The recipe and shopping list functions cater to meal planners and those seeking to organize their grocery shopping more effectively. The in-store event notifications are valuable for customers interested in discovering new products and participating in store activities.
However, the app's 0/5 rating on the Google Play Store is a major red flag. While the described features seem promising, the extremely low rating suggests significant issues with functionality, usability, or overall performance. Potential problems could include bugs, crashes, slow loading times, inaccurate product information, or difficulties with the ordering process. Before recommending this app, it would be crucial to investigate the reasons behind the negative reviews and determine whether the issues have been addressed. If the app is riddled with problems, it would likely frustrate users and detract from the shopping experience, negating the benefits of its features. Therefore, despite the potentially useful features described, the current rating makes it impossible to recommend the app without further investigation and evidence of improvements.
Review published on November 5, 2025